This is a great story. Two young entrepreneurs choose an industry that they are passionate about (who's not passionate about alcohol? hehe) and dive in head first to see if they can make it with their own brand of rum. It's also a story that involves global sourcing - which is a topic that is near and dear to me.
I love reading about folks that are willing to take the risks to succeed. It's inspirational, and also a nice kick in the pants for me. The new kid in town? An entirely cane sugar...
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